Accessible Luxury Travel & Curated Experiences, Thoughtfully Designed

Luxury travel and meaningful experiences, thoughtfully designed for people who value their time.

As your personal luxury travel advisor, I create bespoke holidays, custom travel itineraries, personally hosted Signature Journeys and exceptional ocean and river cruise experiences for clients across the United States.From destination selection and accommodation to flights, transfers and curated experiences, I manage the details with care, creating personalized travel experiences around how you want to feel.

The details are mine to manage.

The moments are yours to enjoy.

Luxury isn't about having more. It's about having the right experience, thoughtfully chosen for you..

Iowa-Based Luxury Travel Advisor
Serving clients in Ankeny, Johnston, Urbandale, West Des Moines, Waukee and throughout the United States.
Reka Luxury Travel combines personal travel expertise with carefully curated experiences, from your next international journey to intimate food, wine and cultural events in Des Moines and West Des Moines.

Give the Gift of Travel

Thoughtful planning. Extraordinary journeys.

Whether you're dreaming of a special getaway or looking for a meaningful gift, Reka Luxury Travel can help you take the first step.

Travel Planning Consultation — $150 Gift
Certificate

Give someone you love the gift of time, expertise and a journey to look forward to.A personalized consultation with Elaine to discuss destinations, travel style, budget and what you want your trip to feel like.Your $150 consultation fee is applied toward your Reka Luxury Travel booking.

Perfect as a holiday, birthday, anniversary or milestone gift.

Cruise Consultation — $150 Gift Certificate

Thinking about taking a cruise but not sure which ship, itinerary or cabin is right for you?Let Reka help you navigate the choices and find a cruise that fits the way you want to travel.Your consultation covers your cruise preferences, destination, itinerary, cabin and travel priorities.Your $150 consultation fee is applied toward your Reka Luxury Travel booking.

A Gift They'll Actually Look Forward To

After purchasing a consultation, you'll receive a beautiful Reka Luxury Travel electronic gift certificate that you can print or email to your recipient.Because the best gifts aren't always things. Sometimes they're somewhere to look forward to.

Explore Our Travel Services

Signature Journeys

Personally Hosted. Thoughtfully Curated.

Small-group journeys created and hosted by Elaine, inspired by the places she knows and loves.

Reka Circle

Experiences Worth Making Time For.

Intimate gatherings, cultural experiences, dining, travel inspiration and early access to Signature Journeys.

Bespoke Travel

Your Journey. Your Pace. Your Priorities.

Private land journeys and small-ship cruises designed around how you want to experience the world.

Corporate Travel

Recognition that people remember.

Incentive travel, Presidents Club experiences and executive retreats designed to reward achievement and strengthen relationships.

REKA SIGNATURE JOURNEYS

Travel with me.
Experience destination differently.

Personally hosted journeys created from places that are part of my story.Small groups. Exceptional accommodations. Meaningful experiences. Time to slow down.

NEW ZEALAND • AUSTRALIA • FIJI

I'm Bringing You Home With Me

Three Destinations. Three Perspectives. One Extraordinary Journey.

The South Pacific isn't simply a destination to me.It's part of my story.Having grown up in this remarkable part of the world, I bring a perspective that goes beyond the guidebook—knowing the places worth lingering, the experiences worth making time for, and the details that transform a wonderful trip into an extraordinary one.

CHINA

China | The Art of Living Well in Sichuan

Chengdu & Qingcheng MountainNovember 2027 · 10 Days · 9 Nights · Personally Hosted by Elaine WareA different way to experience China.

Discover China beyond the expected. Journey into the heart of Sichuan, where extraordinary culinary traditions, the art of tea, ancient culture and restorative mountain landscapes come together in a thoughtfully curated experience.From Chengdu's vibrant food scene and a private market-to-table cooking experience to encounters with giant pandas and the tranquillity of Six Senses Qing Cheng Mountain, this 10-day journey invites you to experience China at a more considered pace.Personally hosted by Elaine Ware & Cassandra Spence of Culinary Annex. This intimate journey for 10 - 18 guests blends meaningful cultural connections, exceptional hospitality and the luxury of time to savour each experience.Eat well. Discover deeply. Connect meaningfully. Leave restored.

How Reka Works

Thoughtful travel begins with a conversation.

Lets Talk

Complimentary, let's explore the type of luxury vacation you're looking for.

We Go Deeper

If we’re a good fit, we’ll move to a private consultation where we can explore your ideas, preferences and priorities in greater detail.

Consultation

Tell me where you want to go, what matters to you and how you want to experience it. The consultation is $150 and is nonrefundable. If you choose to move forward with your journey, the full consultation fee is credited toward your final travel account.

I curate

I create a thoughtfully curated travel proposal shaped around how you want to feel, what you want to experience, and what matters most to you on your journey.

You Decide

After your journey is presented, you decide what feels right.

I manage the details

From preparation to your return home, I coordinate the details and remain your trusted travel partner.

Less research. Less uncertainty. More time to live well.

Meet Elaine

New Zealand-raised. Iowa-based. Globally experienced.

Travel has been part of my life for as long as I can remember.Growing up in New Zealand and Australia—and spending summers in Fiji—gave me a perspective on the South Pacific that I am fortunate to now share through Reka Signature Journeys.Today, I design thoughtful travel experiences for people who value their time and want to experience the world differently.

The South Pacific isn't simply a destination to me. It's part of my story.

Travel Well. Live Well.

TRAVEL, AS OUR CLIENTS EXPERIENCE IT!

From Anxiety to Adventure

“Because Reka Luxury Travel plans so thoroughly and thoughtfully, I can focus on enjoying the experience rather than worrying about the logistics. Knowing that the details have been carefully considered gives me confidence and peace of mind throughout my journey.”— Jeanette M.

Thoughtful & Thourough

“Elaine thoughtfully translated exactly what I envisioned into reality. She took the time to understand what my friend and I wanted from our 2027 Costa Rica getaway and carefully researched and curated a journey centered around deep relaxation, mindfulness, yoga, and exceptional food. Her level of care, attention to detail, and personal insight make her truly exceptional at what she does.”— Lisa Behrends

Travel Well. Travel Thoughtfully.

Exceptional travel can also be thoughtful travel. From sustainability-certified accommodation and locally connected experiences to slower itineraries and lower-impact travel options, I can incorporate your values into the way your journey is designed.Your values. Your journey. Thoughtfully considered.

A considered approach to travel and living well.

Receive the Reka Travel Edit, a thoughtful selection of travel inspiration, curated experiences and ideas for living well.

Contact

Elaine Ware

Telephone: (515) 868-5469
Email: [email protected]

Scott Ware

Telephone: (515) 528-0540
Email: [email protected]

Why Work With Reka?

One of the greatest advantages of working with Reka Luxury Travel is that your cruise can become part of a much larger journey.We can design pre-and post-cruise land experiences, including luxury hotels, private guides, transfers, culinary experiences, cultural discoveries, and time to explore a destination at your own pace.Imagine a Mediterranean cruise paired with several nights in Italy.A European river journey followed by a private extension.A South Pacific voyage combined with an unforgettable stay in New Zealand, Australia, or Fiji.THE POSSIBILITIES ARE YOURS.
We design the journey around you

Bespoke Travel

Tell me how you want to experience the world.

I design private journeys how you want to feel on your vacation. What are your interests, pace and prio?rities.

PRIVATE LAND JOURNEYS

Hotels, villas, private guides, transfers, culinary experiences and meaningful experiences.

SMALL-SHIP CRUISING

Ocean and river journeys matched to your travel style, followed by the land experiences that make the journey complete.Not sure where to start? Experience a personalised consultation to explore the cruise experience that best suits you. Together, we’ll consider cruise lines, destinations, itineraries, cabin categories, onboard experiences and your preferred style of travel to help identify the right fit for you.

SPECIALIST JOURNEYS

Wellness, golf, wine, accessibility, milestone celebrations and other journeys requiring a more thoughtful level of planning.

Luxury Travel, Thoughtfully Made Accessible

Luxury should feel effortless — and that includes making sure your journey works beautifully for you.

I specialize in thoughtfully designed accessible travel, taking the time to understand individual mobility, dietary, sensory and other accessibility needs and incorporating them into every stage of the journey.From selecting the right small ship, hotel and room category to arranging accessible transfers, private guides and carefully considered experiences, I look beyond what is simply available to determine what will genuinely work for you.Because accessibility shouldn't mean compromising on luxury, comfort or exceptional experiences.

Travel Thoughtfully

Travel can be an opportunity to make thoughtful choices. For clients who value responsible tourism, I can incorporate sustainability considerations into their travel plans, from prioritizing independently certified accommodation and locally owned properties to lower-impact transportation and experiences that support local communities.Every journey is different. Where sustainability matters to you, I'll make it part of the planning brief.

Luxury Cruise Travel Advisor | Ocean & River Cruises

Cruise Travel, Thoughtfully Curated

From intimate small-ship voyages and elegant river cruises to exceptional ocean journeys, Reka Luxury Travel helps you find the cruise that suits your travel style, interests and pace. As your personal travel advisor, I take care of the details, from choosing the right ship and cabin to coordinating flights, transfers and memorable experiences along the way.

Ocean Cruises

Explore remarkable coastlines, vibrant cities and distant destinations aboard carefully selected ocean cruise ships. From intimate luxury vessels to larger ships offering exceptional dining, entertainment and amenities, I help you find the right balance of discovery, comfort and onboard experience.

river cruises

Unpack once and discover historic towns, celebrated wine regions and cultural treasures along the world's great rivers. River cruising offers a relaxed way to experience destinations, with convenient access to many places of interest and the comfort of returning to your ship each day.

Cruise & Land Journeys

Combine your cruise with thoughtfully planned stays before or after sailing. Discover a destination through boutique hotels, private transfers, local guides, cultural experiences and time to explore at your own pace, creating a more complete holiday.

Knowledge You Can't Google

“I highly recommend Elaine and Reka Luxury Travel to anyone looking for a truly exceptional travel experience. Elaine brings a depth of knowledge and insight that comes from years of travel and extensive experience around the world. She has planned both our Las Vegas vacations and multiple cruises with different cruise lines, always taking the time to understand what we want and helping us choose the right experience for us.”— Shane Sachwitz

The Right Cruise For You

Every traveller is different. I take the time to understand what matters most to you, then help you navigate the choices to find a cruise that feels right.

- The right cruise line and ship: matched to your interests, preferred atmosphere and expectations.
- The right cabin: guidance on location, category, balcony options, accessibility and comfort.
- The right itinerary: destinations, sailing length, excursions and time ashore suited to your pace.
- The right experience: from fine dining and cultural discovery to wellness, relaxation and enriching shore excursions.

More Than a Cruise Booking

Your holiday begins well before you step aboard. I can coordinate the details around your sailing, helping your journey feel seamless from departure to return.Depending on your itinerary and selected services, this can include flights, airport transfers, pre- and post-cruise accommodation, shore experiences and additional time in the destinations you visit.My approach is personal and considered, with attention to the details that make travel more comfortable, enjoyable and rewarding.

Let's Find Your Ideal Cruise

Whether you're considering your first cruise or looking for a new way to explore the world, let's start with a conversation about the experience you have in mind.

Bespoke Land Journeys

Wine & Golf Experiences

Explore celebrated wine regions — from Europe to Australia & New Zealand where vineyard visits, private tastings, and culinary excellence are seamlessly integrated into land experiences. Play the world’s most iconic courses with seamless coordination and refined accommodations. From championship tee times to private transfers and luxury lodging, every detail is managed with precision.

Bespoke Land Experiences

Beyond sea and river, Reka Luxury Travel designs bespoke land experiences that elevate your journey from exceptional to extraordinary. From private European villas and refined safari lodges to secluded tropical retreats and thoughtfully curated pre- and post-cruise extensions across Europe, Alaska, New Zealand, and Australia, every detail is strategically designed and seamlessly coordinated.

Wellness Travel

At Reka Luxury Travel, wellness travel is about more than a spa retreat—it's an opportunity to slow down, restore balance, and return to yourself. We curate transformative journeys that nurture the mind, body, and spirit through exceptional destinations, meaningful experiences, and intentional moments of renewal.Whether you seek relaxation, personal growth, or restoration, our bespoke wellness journeys are designed to help you return home refreshed, inspired, and transformed.

Private Travel & Bespoke Experiences

Thoughtfully Considered Experiences. More Time to Live Well.

I create thoughtfully considered experiences for people who value their time and want to live well.I take care of everything behind the scenes, turning what you want to experience into something personal, meaningful and memorable — so you have more time to simply enjoy it.TRAVEL, CONSIDERED DIFFERENTLY.Luxury isn't about having more.
It's about having the right experience, thoughtfully chosen for you.
Whether it's a private journey, a milestone celebration, a restorative escape or an experience you've always wanted to have, I take the time to understand what matters to you and create something that feels distinctly your own.THE REKA DIFFERENCEThoughtfully considered.
Every recommendation has a reason. Nothing is simply added for the sake of luxury.
Personal.
Your interests, preferences, pace and priorities shape the experience.
Seamless.
The research, planning, coordination and details happen behind the scenes.
Meaningful.
The goal isn't simply to go somewhere. It's to create experiences that stay with you.
MORE TIME TO LIVE WELLBecause your time is valuable.You shouldn't have to spend your evenings researching hotels, comparing flights, coordinating transfers or wondering whether you've made the right choices.That's my job.You tell me what you want to experience.
I thoughtfully bring it together.
The details are mine to manage.
The moments are yours to enjoy.
REKA LUXURY TRAVELThoughtfully considered experiences. More time to live well.

Luxury Travel Advisor in Iowa

Founder of Reka Luxury Travel

Meet Elaine Ware

Travel has never been a hobby for me — it has been a way of life.Once I completed my studies and gained my independence, I began exploring the world. What started as curiosity quickly became a deep appreciation for culture, perspective, and the way travel shapes how we see both the world and ourselves.I later met my husband, who shared the same passion for exploration. Together, we have traveled to nearly every U.S. state and journeyed extensively abroad — sailing and traveling by land throughout Europe multiple times, canal boating through historic waterways, and exploring destinations such as Singapore, Vietnam, Thailand, Australia, Brunei, Saba, Sarawak, Mexico and Abu Dhabi.When our son was born, our style of travel evolved. We wanted him to understand how others live, to develop gratitude, and to experience the world beyond his own backyard. We often traveled with my mother, blending meaningful cultural immersion — living like locals and embracing authentic experiences — with time to retreat and unwind in refined, five-star luxury.During those years, we developed a particular appreciation for ocean cruising. It offered the ideal balance of exploration and ease — the ability to experience multiple destinations without sacrificing comfort or thoughtful design. That balance became central to how I believe luxury travel should feel.Along the way, we also built a portfolio of international investment properties, deepening our understanding of global destinations not simply as visitors, but as invested participants.Creating Reka Luxury Travel was a natural next step.After years of personal global travel, I committed to formal industry training, extensive study, cultivating strategic partnerships, and aligning with a respected parent company and global travel networks. I wanted to ensure that my passion was matched with professional expertise and trusted connections.Reka Luxury Travel was born from that foundation.Today, I design strategic, seamless luxury travel experiences for affluent couples, retirees, and executives who value discretion, ease, and elevated experiences. Every journey is thoughtfully curated — blending immersive exploration with refined comfort — so my clients can experience the world effortlessly.Because true luxury is not about excess.It is about ease.I’m Elaine Ware, founder of Reka Luxury Travel.I created Reka for travelers who believe their time is valuable, their experiences should be meaningful, and their journeys deserve more than an itinerary pulled together from a search engine.My role is to listen first, understand how you want to experience the world, and then bring the expertise, relationships, and attention to detail needed to make it happen.Whether I’m designing an intimate small-ship cruise, a completely bespoke land journey, a personally hosted Reka Signature Journey, or an incentive experience for a high-performing team, my goal is the same:To make exceptional travel feel effortless.

A Life Shaped by Travel

Travel has been woven into my life for as long as I can remember.From exploring independently to traveling internationally with family, I have developed a deep appreciation for the way travel can change our perspective, strengthen relationships, restore us, and create memories that stay with us long after we return home.My firsthand travel experience has also taught me something important:The most memorable journeys aren't necessarily the ones with the most activities. They're the ones that feel right for the person experiencing them.That philosophy became the foundation for Reka Luxury Travel.

Why I Created Reka

There is no shortage of information available to today's traveler.You can research a destination, compare hundreds of hotels, read thousands of reviews, choose a cruise, book your own transfers and build an itinerary yourself.But having access to information isn't the same as having expertise.And having a beautiful itinerary isn't the same as having the right journey.I created Reka to provide something increasingly valuable: a trusted expert who knows you, understands what matters to you, and takes responsibility for the details.Your time shouldn't be spent researching, coordinating and second-guessing every decision.That's where I come in.

What Luxury Means to Me

Luxury isn't simply a beautiful hotel, a spacious suite or a first-class flight.True luxury is having the freedom to enjoy your time without worrying about what happens next.It is knowing that the right room has been selected.That the transfer will be there.That your itinerary has breathing room.That the restaurant reservation reflects your preferences.That someone understands what matters to you.And when something unexpected happens, you have someone advocating for you.Luxury is thoughtful. Personal. Effortless.That is the standard I bring to every Reka journey.

My South Pacific Connection

I'm Bringing You Home With Me.

The South Pacific isn't simply a destination to me.It's part of my story.Having grown up in this remarkable part of the world, I have a perspective that goes beyond the guidebook.I know the places worth lingering over, the experiences worth making time for, and the details that can transform a wonderful trip into an extraordinary one.Through Reka Signature Journeys, I'm able to share that perspective with travelers who want to experience New Zealand, Australia and Fiji in a more personal and meaningful way.These aren't simply trips I sell.They're journeys I am proud to share.

How I Design Your Journey

Every Reka journey begins with a conversation.I want to understand:How do you want to feel when you travel?What have you loved about previous journeys?What would you never want to repeat?Are you looking for adventure, restoration, connection, discovery—or simply the freedom to slow down?From there, I curate the pieces that matter: destinations, accommodations, transportation, experiences, dining, guides, cruises and the details in between.I don't believe in a one-size-fits-all luxury itinerary.Your journey should be as individual as you are.And because the journey doesn't end when I hand you an itinerary, I remain your advocate before, during and after your travels.

Travel Well. Live Well.

Ultimately, Reka Luxury Travel is about more than travel.It's about making the most of the life you have.A milestone worth celebrating.A place you've always dreamed of seeing.Time together with the people you love.A chance to slow down.An opportunity to discover something completely new.Or simply the freedom to finally say:“Let's go.”I would be honored to design the journey that makes it possible.

Begin Your Journey

Knowledge You Can't Google

“Beyond her professionalism, Elaine is simply a wonderful person—genuine, caring, and deeply committed to making sure your travel experience is worth every investment. She is someone you can trust to listen, take care of the details, and create a journey you'll remember. If you're looking for a travel advisor who truly cares about getting it right, Elaine and Reka Luxury Travel are an exceptional choice.”
— Reka Luxury Travel Client

Why Clients Choose Reka Luxury Travel

Expertise. Access. Advocacy.

Virtuoso-affiliated luxury travel advisorPersonalized PlanningDedicated Concierge SupportGlobal Reach. Iowa Roots
Preferred access and amenities with leading luxury hotels, resorts and cruise partners.Your journey is designed around your preferences—not what's easiest to book.Your journey is designed around your preferences—not what's easiest to book.Based in Iowa. Serving discerning travelers throughout the United States.

Frequently Asked Questions

Why use a luxury travel advisor?

Your time is your most valuable asset. As a luxury travel advisor I handle the meticulous logistics of your journey, shielding you from the friction of planning, managing complicated itineraries, and risking costly mistakes. Beyond saving you time, we provide unparalleled advocacy and absolute peace of mind. From the moment you leave your front door until you return home, you have a dedicated partner monitoring your travel, handling changes seamlessly, and ensuring your experience is flawless.

What are the benefits of Virtuoso travel advisors?

As an affiliate of Virtuoso—the world’s elite network of luxury travel—we grant you access to privileges that are impossible to secure on your own. When you book through us, you are treated as a premier VIP. When available you will enjoy exclusive amenities at over 2,000 of the world’s finest hotels, resorts, and cruise lines, including complimentary room upgrades, daily breakfast for two, resort credits, priority check-in, and private onboard receptions. More importantly, our personal relationships with general managers and cruise directors mean your specific preferences are known and honored before you even arrive.

Do luxury travel advisors charge fees?

Yes, we operate on a professional fee structure for our bespoke itinerary design and comprehensive concierge management. While standard hotel and cruise bookings may be handled with minimal to no fees, crafting a highly customized, seamless vacation—including private transfers, curated land tours, and tailored daily scheduling—requires significant time, industry expertise, and specialized coordination. We discuss our transparent fee structure during your initial travel strategy session to ensure it aligns perfectly with the scope of your journey.

Can you help with river cruises?

Absolutely. River cruising is one of our specialized areas of expertise. We help you navigate the highly nuanced differences between ultra-luxury river lines—such as AmaWaterways, Viking, Avalon Waterways, and Riverside Luxury Cruises. Whether you want to explore the historic castles of the Rhine, the vineyards of the Danube, or unique boutique waterways, we ensure you choose the exact ship, suite location, and land programs that match your personal style.

Is cruising suitable for first-time cruisers?

Absolutely. I can help you understand the differences between cruise lines, ship styles, itineraries and cabin options so you can choose an experience that feels comfortable and enjoyable.

How do I choose the right cabin?

Cabin choice depends on your budget, preferred location, views, space, mobility needs and how you plan to use your room. I can help you compare the available options before you book.

What is the difference between ocean and river cruising?

Ocean cruises typically offer access to a wider range of destinations and ship sizes, often with extensive onboard amenities. River cruises generally provide a more intimate experience, travelling through inland waterways and stopping close to many historic towns and cities.

Can you arrange flights, hotels and transfers around my cruise?

Depending on your chosen arrangements, I can coordinate flights, transfers, accommodation and additional destination experiences to help bring your holiday together.

How do I get started?

Begin with an introductory conversation about your travel plans. We can discuss your preferences, timing and budget, then explain the appropriate consultation and planning arrangements for your trip.

Can you help with golf travel?

Yes. We specialize in designing high-end golf journeys that pair world-class tee times with luxury accommodations and seamless logistics. Whether your dream is playing legendary championship courses in Scotland and Ireland, exploring premier coastal courses in Pebble Beach, or discovering hidden gems in New Zealand, we handle it all. We coordinate your preferred tee times, luxury lodging, post-round spa treatments, fine dining reservations, and the seamless transport of your golf clubs.

Can you help with executive incentive travel?

Yes, we expertly design and manage corporate incentive travel and executive programs. We understand that a corporate retreat or an elite performance incentive must reflect your company’s high standards and flawless execution. We handle everything from securing exclusive resort buyouts and luxury villa collections to coordinating private aviation, high-end meeting spaces, and unique team-building experiences that resonate with high-performing executives and corporate leaders.

Do you work with retirees and empty nesters?

We proudly do. A significant portion of our clientele includes empty nesters, retirees, and affluent couples who finally have the luxury of time to explore the world deeply and deliberately. We specialize in matching this chapter of your life with unhurried, comfortable, and profoundly enriching travel experiences—whether that means a world cruise, a peaceful European river voyage, or a fully customized private tour of the South Pacific. We focus entirely on your comfort, your pacing, and your peace of mind.

Can you customize journeys for solo women travelers over 40?

Absolutely. Cultivating safe, deeply enriching, and effortlessly sophisticated experiences for independent women is one of our favorite specialties. We understand that traveling solo in this chapter of life isn't about compromise—it's about absolute freedom. Whether you desire the effortless camaraderie of an ultra-luxury small-ship cruise, the deep restoration of a premium wellness retreat, or a fully customized private itinerary through the South Pacific, we tailor every detail to your exact pacing. From arranging seamless private transfers and securing highly vetted local guides to requesting perfectly situated hotel rooms, we ensure you feel completely secure, celebrated, and free to immerse yourself in the journey.

The Reka Circle

Travel is only part of the story.

A private circle for those who appreciate travel, meaningful experiences and living well.

The Reka Circle is a private community for people who appreciate thoughtful travel, meaningful experiences and the simple pleasure of living well.Members receive invitations to intimate Reka experiences, early access to Signature Journeys and opportunities to discover something new.

The Reka Circle grows through personal invitation and introduction.

EXPERIENCES

Step inside the world of Reka.

Reka experiences are created for good conversation, new discoveries and the simple pleasure of spending time well.Some are intimate evenings close to home. Others become journeys further afield. Each is thoughtfully considered, intentionally small and designed to bring together people who appreciate travel, culture, connection and living well.Upcoming experiences include:
- Wine evenings
- Culinary experiences
- Fashion & design
- Travel conversations
- Living Well events
- Special gatherings

Signature Journeys

Circle members receive early access to upcoming journeys.

A little closer to what inspires you.

Join the Reka Circle for priority invitations, early access to selected journeys and carefully curated experiences.

OCTOBER

OCTOBER | REKA LIVING WELL

Taste. Travel. Live Well.An intimate evening of wine, conversation and travel inspiration.We'll gather around the table to explore wines from different corners of the world, with each bottle offering a little story about the place, the people and the culture behind it.A relaxed evening for good company, curious palates and a shared appreciation for living well.Private invitation | Limited places

OCTOBER | CURATED LIVING. CURATED JOURNEYS

Fashion. Conversation. Connection.A private Reka gathering created around style, conversation and the pleasure of an evening out.An opportunity to discover something new, meet interesting people and enjoy an experience together — without the usual networking agenda.Invitation only

NOVEMBER 5th| A TASTE OF THE MEDITERRANEAN

A little wine. A little discovery. An evening spent well.Join Reka at The Rabbit Room for an intimate evening of Mediterranean discovery, exploring six thoughtfully selected wines from Greece, Italy and Spain.Journey through the flavours and character of these celebrated wine regions, complemented by a selection of charcuterie and good conversation in beautiful company.Because living well is often found in the simplest pleasures — a beautiful setting, something wonderful in your glass, and the opportunity to discover something new.RABBIT ROOM
• November 5th, 6pm
• Address: 8460 Birchwood Ct, Suite 500, Johnston, IA 50131
• Reserve your place: (515) 444-8233

NOVEMBER 19TH | A TASTE OF THE SOUTH PACIFIC

Through the Eyes of a Local: A South Pacific Culinary ExperienceDiscover the flavours of Australia, New Zealand and the Pacific Islands in a hands-on cooking experience with Cassandra. Explore regional ingredients, culinary traditions and beloved local treats while enjoying an evening of food, culture and connection. Take a little taste of the South Pacific home with you!DATE: Thursday, November 19, 2026
TIME: 6:00 PM – 9:00 PM
LOCATION: The Culinary Annex
EXPERIENCE: Hands-on South Pacific-inspired cooking lesson
RESERVATIONS: Book your spot directly through The Culinary Annex.
Presented in the spirit of Reka Luxury Travel — LIVE WELL • TRAVEL WELL.

DECEMBER 3RD | COCKTAILS WITHOUT BORDERS

A little travel. A little taste. A great deal of conversation.Journey with Reka to the South Pacific for an evening of tropical flavours, delicious cocktails and a little sparkle.Discover how to create cocktails inspired by the South Pacific, guided by an expert who will share the craft behind each pour. Enjoy a few thoughtfully selected canapés to awaken the tastebuds, raise a glass of bubbles, and savour an evening of discovery, conversation and connection.Take home your own cocktail recipe cards and bring a taste of the South Pacific to your living room — no passport required.Come curious. Leave inspired. Take the South Pacific home with you.

January | Experience the South Pacific at St Kilda Collective

A Taste of the South Pacific at St Kilda CollectiveJourney through the flavours of Australia, New Zealand and the Pacific Islands with an exclusive three-course dining experience at St Kilda. Discover a menu inspired by the region’s vibrant culinary heritage, thoughtfully complemented by sommelier-selected wines that bring each course to life. An evening of exceptional food, wine and storytelling, celebrating the spirit of the South Pacific and the art of living well.DATE: January Details coming January 2027
LOCATION: St Kilda, Des Moines
EXPERIENCE: Three-course South Pacific-inspired dinner with sommelier-paired wines
RESERVATIONS: Further details and booking information will be announced in January.
Presented by Reka Luxury Travel — LIVE WELL • TRAVEL WELL.

NEW YEAR

NEW YEAR | REKA LIVING WELL: THE SPEAKEASY

An Evening in the TwentiesStep back into the spirit of the 1920s for an evening of cocktails, conversation and a little intrigue.Inspired by the glamour and atmosphere of the Prohibition era, this is Reka Living Well with a different kind of energy — an evening to dress up, step out and enjoy the company.Expect cocktails, atmosphere, music and a few surprises along the way.Limited places | Advance booking required

COMING NOVEMBER 2027

What Does It Really Mean to Live Well?

A Reka Living Well experience exploring the many dimensions of a well-lived life.Health. Wellness. Financial wellbeing. Food. Relationships. Personal growth. Travel.An immersive evening bringing together approximately 110 people, thought leaders and experiences designed to make us pause and consider what living well actually means.

West Des Moines Iowa

November 4th 2027

Interested in being a sponsor or hosting a table?

Reka Signature Journeys

The Art of Living Well

Travel Without Friction. Experience Without Limits.

Personally hosted journeys created by Elaine.

There is a difference between seeing a destination and truly experiencing it.Reka Signature Journeys are created for travelers who want to slow down, settle in, and savor the places they visit.Think exceptional five-star accommodations, extraordinary landscapes, memorable food and wine, and experiences that invite you to become part of the destination rather than simply pass through it.These journeys are personal to me.This is how I love to travel. This is what I believe living well looks like. And I want to share it with you.Approximately 10 days per destination. You can choose to travel each location as an individual trip or join all three locations together for a 30 day journey of a lifetime.March or April 2027New Zealand • Australia • Fiji

I'M BRINGING YOU HOME WITH ME.


Why New Zealand

Because this is a place I know and love.My connection to the South Pacific gives me a perspective that goes beyond simply selecting beautiful places. I want to share the New Zealand I love—the places that invite you to slow down, savor the surroundings and experience the country at its best.Approximately 10 daysMarch or April 2027

NEW ZEALAND

Where the Landscape Invites You to Slow Down

New Zealand is a country that rewards those who take their time.Here, dramatic mountains, pristine lakes, extraordinary wine country and warm hospitality create the perfect setting for a journey centered around living well.Rather than rushing from one attraction to the next, this journey is designed to give you time to settle in, breathe deeply and truly experience the places around you.

The Stay

Five-star lodges and exceptional accommodations chosen for their setting, service, character and sense of place.Imagine waking to extraordinary views, lingering over breakfast, returning to a beautifully appointed retreat after a day of discovery, and ending the evening with exceptional local wine and cuisine.

The Experience

This is New Zealand through the senses.Beautiful landscapes.
Exceptional food and wine.
Private and immersive experiences.
Time in nature.
And plenty of space simply to enjoy where you are.

Why Australia

Because Australia is part of my story.I have traveled extensively throughout Australia, and I love the combination of extraordinary natural beauty, relaxed sophistication, exceptional food and wine, and the Australian approach to living well.This is the Australia I want to share with you.Approximately 10 daysMarch or April 2027

Australia

Savor the Extraordinary

Australia invites you to embrace life at a different pace.From exceptional wine regions and extraordinary cuisine to dramatic landscapes, intimate luxury lodges and unforgettable experiences, this is a journey designed around the pleasures of discovery—and the pleasure of simply being there.

The Stay

Five-star hotels, luxury lodges and distinctive accommodations selected for their location, character, service and connection to the surrounding environment.The goal isn't simply to have somewhere beautiful to sleep.It's to make where you stay part of the experience.

The Experience

Australia is meant to be savored.Discover exceptional local cuisine.
Meet the people behind the food and wine.
Explore extraordinary landscapes.
Enjoy private and immersive experiences.
And leave enough time to simply sit, sip, dine and take it all in.

Fiji

The Luxury of Doing Less

Sometimes living well means doing less.Fiji is where the pace slows, the days open up, and the natural beauty around you becomes the experience.This journey is designed for deep relaxation, meaningful connection and the simple pleasure of having nowhere else you need to be.

Sometimes living well means doing less.Fiji is where the pace slows, the days open up, and the natural beauty around you becomes the experience.This journey is designed for deep relaxation, meaningful connection and the simple pleasure of having nowhere else you need to be.

The Experience

Swim in clear Pacific waters.Enjoy fresh local cuisine.Discover Fijian culture.Take time for wellness.Dine beneath the stars.Or do absolutely nothing.That's the point.

Why Fiji?

Because the South Pacific is part of who I am.Fiji embodies so much of what I believe travel should give us: space to breathe, time to reconnect, beautiful surroundings, wonderful food and the freedom to slow down.This is not a journey to fill every hour.It's a journey to fill your life with what matters.Approximately 10 daysMarch or April 2027

The Stay

Exceptional five-star island resorts, private villas and small-ship cruising where luxury feels effortless.Beautiful surroundings.
Exceptional service.
World-class dining.
Wellness and spa experiences.
And the privacy to spend your days exactly as you wish.

China | The Art of Living Well in Sichuan

Chengdu & Qingcheng MountainNovember 2027 · 10 Days · 9 Nights · Personally Hosted by Elaine Ware

Personally hosted journeys created by Elaine & Cassandra Spence.

A different way to experience China.

Some journeys are about seeing the world. Others are about experiencing it more deeply.Discover Sichuan through its extraordinary food, centuries-old tea traditions, fascinating cultural heritage and restorative mountain landscapes. From the vibrant streets of Chengdu to the peaceful surroundings of Qingcheng Mountain, this is China experienced at a more thoughtful pace.Created around the Reka philosophy of Live Well • Travel Well, this intimate journey brings together exceptional hospitality, meaningful cultural encounters, culinary discovery and time to simply enjoy being there.

BEYOND THE EXPECTED

SAVOUR SICHUANExplore Chengdu's celebrated food culture, discover traditional local flavours and join a private chef for a market-to-table cooking experience.DISCOVER THE ART OF TEAExperience two different sides of Sichuan tea culture, from the refined rituals of a dedicated teahouse to the everyday pleasures of tea in Chengdu's much-loved People's Park.CONNECT WITH CULTUREDiscover the ancient Dujiangyan irrigation system, explore Taoist traditions and gain a deeper appreciation of the relationship between Chinese philosophy, nature and wellbeing.ENCOUNTER THE PANDASEnjoy an early visit to the Chengdu Research Base of Giant Panda Breeding, offering an opportunity to observe these remarkable animals.MAKE TIME TO RESTOREBegin with seven nights in sophisticated Chengdu before retreating to Six Senses Qing Cheng Mountain for two restorative nights of mountain scenery, spa experiences, tea and quiet reflection.A JOURNEY DESIGNED AROUND YOUThis is not a conventional sightseeing tour. The itinerary balances privately guided experiences with unhurried mornings, memorable meals, optional wellness treatments and time to explore at your own pace.With a deliberately limited group of 18 guests and two hosts, the emphasis is on personal attention, thoughtful details and experiences that bring you closer to the destination.No unnecessary shopping stops. No exhausting checklist. Just a more considered way to travel.YOUR JOURNEY AT A GLANCE7 nights at Upper House Chengdu
2 nights at Six Senses Qing Cheng Mountain
18 guests with two hosts
10 days of culinary, cultural and wellness experiences
EXTEND YOUR JOURNEYMake even more of your time in China with an optional four-day pre-trip extension.XI'AN | WHERE CHINA BEGINSExplore the Terracotta Warriors, ancient city walls, historic neighbourhoods and the culinary traditions of Shaanxi.HANGZHOU | THE ART OF LIVING WELLDiscover West Lake, Longjing tea culture, tranquil gardens, artisan traditions and the pleasure of slowing down.An Invitation to Experience China DifferentlyThe real luxury isn't simply where you stay. It's the people you meet, the flavours you discover, the moments you remember and the time you have to enjoy them.China Signature Journey | November 2027Planning is underway. Final dates, pricing, inclusions and availability will be confirmed.Explore the Full ItineraryDiscover the day-by-day journey, accommodation details, signature experiences, optional extensions and preliminary pricing.Interested in joining us? Register your interest to receive itinerary updates, confirmed travel dates and pricing information. Registering your interest does not commit you to booking.

Interested in joining us? Register your interest to receive itinerary updates, confirmed travel dates and pricing information. Registering your interest does not commit you to booking.

Travel That Awards Achievement

Corporate Incentive & Executive Travel

Exceptional performance deserves exceptional recognition.Reka Luxury Travel designs and manages sophisticated incentive programs, Presidents Club experiences, executive retreats and reward travel for organizations that want recognition to have a lasting impact.Strategic design. Exceptional experiences. Seamless execution.

Corporate Incentive & Executive Travel Design

Reka Luxury Travel partners with privately held firms to design and manage performance-aligned incentive travel experiences. Engagements include strategic program design, supplier negotiation, and full-service execution.

Program engagements include a Strategic Design & Management Fee in addition to standard industry commissions from travel partners.

Designed for sales-driven organizations rewarding top performers and leadership teams.

Strategic Design & Management Fees

Presidents Club / Incentive Travel Programs

Small Programs (5–10 couples)

$3,500 – $7,500

Mid-Size Programs (10–25 travelers)

$7,500 – $15,000+

Larger Programs (25+ travelers)

Custom quoted based on program complexity.

Services Included:

• Executive strategy consultation
• Destination and experience design
• Supplier sourcing and contract negotiation
• Budget alignment and program structuring
• Itinerary development
• Guest management and concierge support
• Pre-departure planning and documentation
• On-call travel support

Standard travel partner commissions apply.

Designed for leadership recognition, founder rewards, and high-performing individual advisors.

Executive Reward Travel
(Individual Programs)

Planning & Concierge Fee

Per executive couple:$750 – $2,500 depending on itinerary complexity.

Includes:

• Personalized itinerary design
• VIP hotel and cruise partnerships
• Reservation management
• Concierge travel planning
• Pre-departure support

Standard luxury travel commissions apply.

Leadership Retreats

Strategic off-site programs designed for executive teams, partner retreats, and advisory leadership groups.

Program Management Fee

$5,000 – $20,000+Based on:• Group size
• Destination complexity
• Vendor coordination
• Program logistics
Services include:• Retreat destination design
• Venue sourcing and negotiation
• Program itinerary structure
• Travel logistics coordination
• Concierge planning support

Executive Travel Concierge Program

For firms providing travel credits to top performers or executives.

Option 1 – Corporate Retainer Model

Annual concierge program:$3,000 – $10,000 per yearCompany provides travel credits while Reka manages the travel design and planning.

Option 2 – Individual Planning Model

Executives redeem travel credits and engage Reka directly.Standard planning & concierge fees apply.

15-minute Complimentary Introductory Consultation

Optional Add-On Services

• Custom group excursions
• Private guides and experiences
• VIP airport services
• Pre/post incentive extensions
• On-site program coordination
Quoted separately when required.

Minimum recommended program investment: $75,000

Reka Luxury Travel accepts a limited number of corporate partnerships annually to ensure a high level of strategic attention and service.Text

All Corporate Incentive & Executive Travel Design fess are non-refundable

Inspirational Destinations

You deserve inspirational destinations that are inspiring and rewarding.
We craft escapes that leave teams motivated and create memories that last forever.

Destination Discovery

Strategic Incentive & Executive Travel Design

Designing High-Impact Recognition Experiences for Sales-Driven Organizations

We partner with a limited number of organizations each year to design high-impact incentive and executive travel experiences.

Serving Iowa’s insurance agencies, wealth advisory firms, and real estate brokeragesReka Luxury Travel partners with leadership teams to design refined incentive and executive travel experiences that reward achievement, strengthen company culture, and inspire future performance.Exceptional experiences create something cash incentives rarely achieve—lasting motivation and meaningful recognition for top performers.

The Shift in Sales Incentives

Many traditional incentive programs are transactional.• Gift cards are quickly forgotten
• Cash bonuses disappear into everyday expenses
Experiential incentives create something far more powerful.A well-designed incentive journey becomes a shared achievement—one that teams work toward throughout the year and remember long after the program concludes.Forward-thinking organizations are increasingly shifting toward experience-based recognition programs because they strengthen engagement, reinforce culture, and inspire higher performance.At Reka Luxury Travel, we help companies design these experiences with intention, precision, and strategic alignment.

Who We Partner With

We work with leadership teams in:• Insurance agencies
• Wealth advisory firms
• Real estate brokerages
• Founder-led and privately held companies
• Sales-driven organizations
Typical program investment:
$75,000 – $250,000+

Our Strategic Design Process

Every incentive experience is developed through a structured design approach.1. Executive Strategy Consultation
Understanding performance goals, company culture, and program objectives.
2. Curated Destination & Experience Design
Sourcing distinctive destinations and designing exceptional itineraries.
3. Strategic Negotiation & Program Planning
Securing premier properties, experiences, and trusted destination partners.
4. White-Glove Execution
Managing travel logistics, guest experience, and on-site program delivery.
5. Post-Program Review
Evaluating engagement and insights to inform future recognition strategies.

Case Study Highlight

Mediterranean Executive Incentive18 Couples | $185,000 Program Investment
22% Increase in Next-Year Qualification
This curated Mediterranean experience combined private cultural access, refined hospitality, and recognition moments designed to celebrate top performers and strengthen leadership relationships.

Begin The Conversation

Every engagement begins with a confidential consultation to align program objectives, audience profile, and investment parameters.If we determine a strong mutual fit, we move forward with formal program design.

Presidents Club Experience Design

Rewarding Top Performers. Inspiring Future Success.

For sales-driven organizations, recognition matters.A thoughtfully designed Presidents Club experience does more than reward top performers—it reinforces the culture of excellence that drives your company forward.At Reka Luxury Travel, we partner with leadership teams to design refined incentive experiences that celebrate achievement while inspiring the next level of performance.

Why Presidents Club Experiences Work

Top-performing companies understand that recognition must feel meaningful.While cash bonuses are quickly absorbed into everyday expenses, exceptional experiences create something far more powerful:• anticipation throughout the qualification year
• shared recognition among top performers
• stronger relationships between leadership and high achievers
• lasting memories tied directly to professional success
A well-designed Presidents Club program becomes a story your team talks about for years.

Signature Presidents Club Destinations

The destination sets the stage for an unforgettable experience. Programs are thoughtfully designed in some of the world’s most inspiring locations.Examples include:Mediterranean Yacht & Coastal Experiences
Private sailing journeys, vineyard dinners, and cultural access along the Amalfi Coast or Greek Islands.
Luxury Safari Recognition Journeys
Extraordinary wildlife experiences combined with exceptional hospitality in Africa’s most celebrated safari lodges.
Wine Country Incentive Escapes
Curated vineyard experiences in Napa Valley, Tuscany, or New Zealand’s renowned wine regions.
Private Caribbean Retreats
Exclusive island resorts and private villa experiences designed for relaxation and celebration.

What a Presidents Club Experience Includes

Every program is thoughtfully curated to reflect your company culture and audience.Typical program elements include:• luxury accommodations for qualifiers and their partners
• private welcome celebrations and recognition events
• curated cultural and adventure experiences
• refined dining and wine experiences
• executive-hosted celebrations and closing events
• seamless travel coordination for all participants
The result is a program that feels distinctive, rewarding, and deeply memorable.

Our Strategic Design Process

Presidents Club experiences are developed through a structured design approach.1. Executive Strategy Consultation
Understanding qualification goals, team dynamics, and recognition objectives.
2. Destination & Experience Design
Curating a destination and program concept aligned with your company culture.
3. Strategic Sourcing & Negotiation
Securing premier properties, experiences, and destination partners.
4. Precision Program Management
Coordinating travel, logistics, and guest experience from start to finish.
5. Seamless On-Site Execution
Ensuring every element of the experience unfolds flawlessly.

Program Investment

Presidents Club programs are tailored to each organization’s goals and audience.Typical program investment ranges:$4,000 – $12,000 per qualifierMany organizations view this investment as a strategic tool for:• increasing qualification rates
• strengthening retention among top producers
• reinforcing company culture